Cut through the noise
There’s a lot of talking out there … and a lot of ears trained to tune it out. To a sophisticated audience, raising the volume won’t help. By harnessing the power of originality, narrative, and insight, Hassard Fay ensures that the content our clients publish differentiates them from their competitors and spurs action.
Smarter. Not louder. It’s a big part of how we make their content marketing programs more focused, more sustainable, and more effective.
Let’s talk about how we can do the same for yours.
VIDEO | INFOGRAPHICS | INTERACTIVE | PHOTOGRAPHY | CONTENT STRATEGY
Our short documentary on the urban planning ideas behind Toronto's development
Ian Mason is a filmmaker, photographer, designer, and content strategist. Prior to founding Hassard Fay, he spent more than a decade as a management consultant, advising senior executives and boards of directors on corporate strategy, designing and project managing complex new services, publishing influential white papers, and delivering numerous seminars. He has long experience in content and communications, writing and directing videos for Accenture, editing the general interest magazines SCOPE and GRAVITAS, and working as an ideas-focused freelance journalist for publications like The Boston Globe, The Globe and Mail, The Spectator, The Walrus, and The Times Literary Supplement.
Hassard Fay advisors come from a range of backgrounds, some arriving from professional roles in strategy consulting or corporate law, others from creative careers like journalism or film production. All have been selected not just for their skills and experience, but also for their ability to work as part of a client team that is as capable of developing a content strategy nuanced by organizational priorities, as it is skilled at creating ideas-driven content which is both sophisticated and effective. The professionals we look for are intellectually curious about the world and emotionally engaged with their work, and believe that to achieve positive outcomes on the ground you first need to achieve positive changes in people’s minds.
If all of this doesn’t exactly sound to you like the run of the mill, you’re right.