Cut through the noise

Hassard Fay enhances and extends the thinking of professional services firms and other organizations to ensure that the thought leadership and content they create differentiates them from competitors and produces action. Through our advisory, consulting, and creative services, we help marketers make their thought leadership and content marketing programs more focused and more effective.

Sign up for our Toronto workshopSustained Thought: Creating thought leadership programs that last” — Thursday, March 26, 2015

"The kind of future that an organization will face can be influenced, less by clever taglines, press releases, or thirty-second spots, than by leaders who are committed to influencing it and who approach their task with vision and constancy."

Ian G. Mason, managing director

Our Services

Thought leadership & content strategy

Thought leadership & content strategy

We work with our clients to determine how thought leadership and other content can support their organization’s overall strategy, to define key audiences and key goals, and to identify themes and topics with the greatest potential.

Program Design & Management

Program Design & Management

We map out how a program will operate over months and years, developing editorial calendars, identifying contributors, estimating costs, drafting launch and run plans, and recommending approaches to governance and measurement. We also support our clients over the long-term by advising them on the management and evolution of their programs.

Creative Development

Creative Development

We develop high-quality thought leadership and related content, partnering with our clients in the generation and refinement of ideas, and then leading the effort to research, draft, edit, and design the final publication (or video, or event). We also coach our clients on pre- and post-release activities that will help them capture the most value from the piece.

Our People

Managing director

Ian Mason is Hassard Fay’s managing director. His experience includes more than a decade in top-tier consulting, advising senior executives and boards of directors on corporate strategy and governance issues, designing and project managing complex new services, publishing influential white papers, and delivering numerous seminars. He has long experience in content and communications, writing and directing videos for Accenture, publishing and editing the general interest magazines SCOPE and GRAVITAS, and working as an ideas-focused freelance journalist for publications like The Boston GlobeThe Globe and MailThe SpectatorThe Walrus, and The Times Literary Supplement.

Our advisors

Hassard Fay advisors come from a range of backgrounds, some arriving from professional roles in strategy consulting or corporate law, others from creative careers like journalism or film production. All have been selected not just for their skills and experience, but also for their ability to work as part of a client team that is as capable of developing a thought leadership strategy nuanced by business priorities and corporate constraints, as it is skilled at creating ideas-driven content which is both sophisticated and effective. The professionals we look for are intellectually curious about the world and emotionally engaged with their work, and believe that to achieve positive outcomes on the ground you first need to achieve positive changes in people’s minds.

If all of this doesn’t exactly sound to you like the run of the mill, you’re right.

Our Insights



Thought leadership is produced to persuade people of something – if not of the merits of a specific argument, then at the very least of the idea that the organization making the argument is intelligent and worthy of respect.

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Some whiteboard ephemera to take into the Canadian long weekend. We got involved today in a friendly debate with a good friend of ours (a CEO and former consultant) over the question of whether parents and children should be expected to have similar reactions to the arrival of the last school day of the year.

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There’s a lot that can happen to a piece of thought leadership in its journey from the realm of pure thought – or what passes for pure thought in our urgent, messy world – to the experienced reality of an actual white paper, video, or microsite.

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One of the things we set out to do when we launched this blog is to introduce our readers to examples of thought leadership that have lessons or inspiration to offer

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In any human endeavour practiced by a large number of people there will emerge a hierarchy of performance, ranging from multitudes of non-practitioners and dabblers, to numerous amateurs, to a select number of professionals, and finally to a handful of sublime geniuses.

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Contact Us

Contact Info

  • 341 King Street East, 6th floor, Toronto, Ontario  M5A 0E1