While many consumer goods can be explained by simply showing a product and its features in action, a technology platform is often far less tangible — there’s nothing to touch and little to see. To overcome the problem, this infographic combines three approaches. First, it uses short copy to describe a specific feature of the service and what makes it unique. Second, it articulates an easy-to-understand example of how that feature can create day-to-day value for a financial institution or an end customer. And third, it uses simple conceptual diagrams to visually convey and reinforce the fundamental idea behind each feature.

The power of an infographic to explain and persuade frequently lies in its ability to combine simple yet mutually-supporting elements, offering paths of entry that appeal to different personalities (e.g. diagram-first vs text-first), encouraging exploration, and promoting retention.

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