The power of an infographic to explain and persuade frequently lies in its ability to combine simple yet mutually-supporting elements, offering paths of entry that appeal to different personalities (e.g. diagram-first vs text-first), encouraging exploration, and promoting retention.
While many consumer goods can be explained by simply showing a product and its features in action, a technology platform is often far less tangible — there’s nothing to touch and little to see. To overcome the problem, this infographic combines three approaches. First, it uses short copy to describe a specific feature of the service and what makes it unique. Second, it articulates an easy-to-understand example of how that feature can create day-to-day value for a financial institution or an end customer. And third, it uses simple conceptual diagrams to visually convey and reinforce the fundamental idea behind each feature.